Creating content can be hard. You need good writers, seasoned editors, and an SEO backbone to everything you create. Let us do the heavy lifting with our proven content development processes and writing team.
Quantity-over-quality copywriting is no longer effective. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages and in the eyes of potential customers. That’s why Brafton content writers are trained on the latest best practices for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of the readers. Melding journalism, creative writing and digital marketing proficiency, our writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.
Our editorial content services drive SEO value and increase your website’s domain authority and relevance. We’ll include well-researched primary and secondary keyword phrases in your content, so it aligns with what your audience is searching for.
Think of articles and blog posts as the “meat and potatoes” of your content strategy that are essential to your digital survival. It’s important to also create other types of content that appeal to your readers. Longer, more authoritative pieces like free guides and white papers can drive collection of email addresses through lead capture forms and live as an evergreen piece of content for a long time; a gift that keeps on giving.
Plus, the more new pages on your website, the more valuable signals you are sending to Google – and your audience – that you’re:
- A reliable source of information online
Regardless of your editorial mix, we can guide you through the content development, proofreading and QC process, and create optimized content for your website.
Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide answers. Our SEO experts help you hit the mark, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or more. Content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
Blog Writing Service
Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, Searchmetrics, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just value.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, we put quality at the forefront of your content.
When we create these types of content formats, we’re doing it with the audience in mind — and that audience includes your current customers, your potential customers, and Google. We create editorial content creation packages that have relevant, trustworthy, unique, and high-quality pieces. Simply put, the high-quality content that we will produce for you:
- Addresses the needs of customers at various points in the sales cycle or buyer’s journey
- Focuses on the value to the reader, rather than brand messaging
- Provides answers and utility up front
- Does not try to convert or sell customers directly
- Educates potential customers
- Provides a single, clear call-to-action